Evaluators constantly strive to encourage photographers to take more, and better photographs and to have FUN doing it!
The purpose of giving evaluations is to offer one's detailed impression of a photograph and offer advice. An evaluation is not to simply say an image is “nice” or “I like it” or “it doesn’t work”.
An evaluation is NOT a criticism. Evaluating is not designed to find something wrong. It is designed to first see something right, and then see things that may be improved upon. Evaluators are required to give useful, thoughtful, honest and appropriate assessments.
An evaluator sets aside considerations of mere technique and composition and to also evaluate on insight, emotional content, impact, story telling, message, experimentation, etc…
Evaluators avoid the “easy approach” by only evaluating the technical/composition aspects. Ignoring other aspects of the image is unacceptable, a disservice to the maker.
All images are evaluated appropriately and not “torn apart” - especially over minor details. Evaluators will spend much time looking at numerous images and all deserve the same attention.
When an evaluator does not see anything in the image that may be improved upon, he or she will say so and comment as to why.
“A good evaluator commends successful insights and content in a photograph and also indicates how weaknesses might be improved.”
“Most of all, evaluations are done in a way that is helpful with the goal of encouraging and helping photographers reach a higher level.”